Hi there. I’m Kiri. I’m the founder of The Editing Wolves. And I want to introduce myself and tell you a little bit about why I started a brand-new editing agency.
A seasoned freelance editor
I’ve been in the content game for nearly 15 years. I’ve spent ten of those years being a freelance writer and running a copywriting company. I’ve worked with many copywriters over the years, and I’ve curated a team of excellent writers. It wasn’t easy. Excellent writers and editors are EXTREMELY hard to find.
I’ve worked with all sorts of brands, from large multinationals to startups. I’ve written for Hotels.com, Moonpig, UNICEF, AVIS, Karen Millen, boohoo and many more. It’s fair to say I know my stuff.
A passion for editing
After spending years scrutinising the work of other writers and forming my writing team, I’ve become an expert at editing copy. I can tell almost instantly if someone can write or not. I LOVE taking a boring, bog-standard article and turning it into an impactful piece of writing.
Over the last year or so, I’ve realised I really, really enjoy editing.
The copywriting world is shifting
I’ve also noticed a shift in the world of content marketing. With all the buzz about AI, people have shied away from copywriters a little. They’re experimenting with this new tool that apparently writes for you.
Wonderful, right? Well, there are a lot of drawbacks. And as a creative professional, it makes me sad to think of a future where we don’t value the written word.
However, I’m not going to get left behind. I’ve spent time exploring AI, analysing the state of the copywriting market and figuring out what to do. I’ve noticed there’s a bit of a gap in the market.
The need for editing agencies
People are becoming better at crafting their own copy and they simply want some help taking it to the next level. There aren’t tons of editing agencies in the UK. Not ones that offer what we’re offering anyway.
I’ve searched far and wide for editors who are specialists in their field. Editors who can bring something unique to the table. So that when you want your copy edited, you can choose what things are most important to you and your brand.
Do you want to nail your tone of voice? We got you. Is your copy full of errors? Let us polish it for you. A lot of copy these days is factually incorrect because people don’t check sources properly and pull copy from AI.
So there’s a big opportunity for editing companies like us to jump in there and save the day. To make copy publish-worthy and to avoid terrible prose being pushed onto frustrated audiences.
Then there’s the writers themselves. If you were entering the world of freelance writing, wouldn’t you want an expert writer to edit your articles and give you invaluable feedback and guidance? We can do that. I’m passionate about helping up-and-coming writers perfect their writing.
So I guess the three main areas we cover are editing online copy for brands (such as blogs and product descriptions), helping to scrutinise and improve copy written by writers and also edit (or completely re-write) AI-influenced copy.
Any of these services sound helpful? Get in touch now. We’d love to help.
