Meet the wolves

We’re an experienced team of editors, each with something unique to bring to the table. Find out about our core editing team below.

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KIRI - Editorial Manager

Kiri is a seasoned writer. She’s been in the game for over 15 years, working in various SEO, Content and Marketing roles. She’s been Head of Content at an agency and Head of SEO for a large travel brand. Kiri’s written for a wide range of brands, including Hotels.com, boohoo, Debenhams, Karen Millen, Moonpig, Avis, UNICEF, The AA and many more. Kiri is the MD of The Content Wolves, a small content creation company. She’s spent eight years working with tons of different writers, searching for the very best wordsmiths. So she knows a thing or two about how to write, edit and bring boring copy to life.

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HANNAH - Senior Editor

Hannah is a diverse and talented writer who can adapt her tone of voice for every client. She's worked with Kiri and the Content Wolves since 2019, producing and editing high-quality written content for clients such as boohoo, Karen Millen and Debenhams. Hannah's background is in human resources management. Having worked in NHS HR and employment relations roles for over ten years, she draws on her experience in people and business management to write engaging content for business websites such as WikiJob, Psychometric Success and JobTestPrep. Due to her background in working with people, Hannah is our resident human expert. What does that mean? She makes sure all our content has a human touch and engages with audiences. Hannah also writes for Kyero.com, a website dedicated to helping people find their dream homes in Europe.

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LAUREN - TOV Specialist

Lauren is a passionate writer, who understands that tone is everything. Having worked with the Content Wolves since 2016, she is a diverse content writer who can turn her hand to any piece and make it shine. Lauren has produced content for a range of clients. From Learning People and Hotels.com to Meri Meri and major online fashion retailers, she's a dab hand at leaning into the intricacies of what makes a brand unique. Lauren’s background encompasses a wide variation of roles, working with clients at all levels. Embracing her keen ability and love for conversation, she is all about injecting the tone that is needed to bring a piece of writing to life. Specialising in ensuring the relevance and consistency of a brand’s voice, she keeps content engaging until the last word.

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DAVE - AI specialist/SEO expert

Dave is a freelance SEO professional, copywriter and content creator with over 13 years of experience working with clients of all sizes, from dynamic start-ups to large brands such as Dunelm, TUI, Nivea, Farrow & Ball, Biffa, P&G and more. With Dave's knowledge of creating engaging content and a thorough understanding of the inner workings of search engines, he's turned his hand to developing AI prompts that produce great content for us to work with.

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ROB - The Grammar Police

Rob has been editing and writing for more than 20 years. He’s worked with many of the highest-profile newspapers and websites in the UK, including The Daily Mirror and The Telegraph. He now writes for the NHS, and in recent years, he’s helped business advisors and mentored younger writers while working in digital marketing - for Adobe, Lego, Lloyds/Halifax, Coca-Cola and many more. His wealth of knowledge has made him an expert in spelling and grammar. Whatever the subject matter, Rob can tighten and strengthen copy to make it sing. And speaking of which, he’s also written two books on music

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KATE - Sentence Structure

Kate holds a BA Hons in English Literature, complemented by a diploma in Proofreading and Editing. Her expertise extends across diverse sectors, having sprinkled a little bit of wordsmithery to book manuscripts and businesses alike. With a professional background in marketing, both agency and client side, her expertise spans global blue-chip clients, small independent businesses, and charities. Automotive, luxury, lifestyle, marine, armed forces and public sector, travel – you name it, Kate has edited it with flair, versatility and precision.

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PETE - FACT Checking

Pete has been writing and editing for over ten years and currently manages a football blog. Pete fact-checks everything that’s put in front of him, from stats and facts, down to the correct spelling of a player’s name. Nothing gets past him. He’s also a rare breed of writer who prefers to research information more than he likes to write. Pete has a varied background, from working in the insurance industry to care, where he proofread and edited care plans, clinical notes and other documentation that would be used as evidence in court. This knowledge and experience helped him understand the importance of getting things factually correct.

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